As a new mum myself, I've discovered Bugaboo from a completely new perspective. Our Bugaboo Fox 5 has become part of our everyday adventures with my son Louie and Luigi, my miniature dachshund.

One thing I've noticed since becoming a mum is just how many of our customers walk into our stores with their Bugaboo strollers while shopping for their dogs. It made me realise that our brands are already part of the same lifestyle and share a very similar customer.